Picky Buyers Stall Home Sales –– Or Is It Pricing?

Picky Buyers Stall Home Sales — Or Is It Pricing?

Recent Survey Results:

87% of buyers by survey want a “no fixes” home

67% of buyers think homes are overpriced

77% of sellers have their home overpriced

 

No one thinks our Grand Rapids housing market is as normal

as it used to be.  But many disagree on why.  Most Sellers think

their home is worth more than it really is.  And most Buyers

think the home of their dreams will be available at fire sale prices. 

How do the two sides ever come together to engage in a home sale?

 

front door of a home

 

Each of these positions has a grain of truth.  The seller’s home

may well have been worth 25-40% more just a few short years

ago.  In fact, if they bought at the height of the market, they

will most likely not be able to sell their home for what they paid.

This can be painful and lots of potential sellers are stalled from

selling because they cannot make up the difference between

their mortgage and the home’s probable selling price.

 

Today’s Buyers are savvy and know what homes are going for

 in the neighborhoods they want to live in.  Most buyers do research

for 4-12 months before purchasing.  But they shouldn’t take an overall

estimate of home sales, like Zillow’s Zestimate to really nail down the

purchase price of their dream home.  If there are any Short Sale or

Foreclosed Homes included in the mix, they will usually sell for much

less  than a traditional home in good condition, and for good reason. 

 

Not many neighborhoods today have homes that have not been

in either a short sale or a bank foreclosure.  Major repairs on these homes

are usually required and may need to be completed before occupancy.

Since most Buyers want a NO FIXES home, this means they will likely

have to pay the market price for the home of their dreams, and the

Seller will have to sell at market pricing.

 

This is where the art of negotiation by your realtor comes in. 

Negotiating a 10% difference in price can take some time for both parties

to come to an agreement.  Don’t be mistaken, expert negotiating skills

are paramount to getting a home sale closed.

_____________________________________________________________________________________________________

The authors of the this blog write about Grand Rapids Real Estate,

the Greater Grand Rapids MI area, and what it is like to live in

West Michigan. We believe: Grand Rapids is a Great Place to Live!

ar125812212017642 Rockford Michigan Top Best Home Buys Oct 2011 ar125812218972939 Rockford Michigan Top Best Home Buys Oct 2011 ar125812225271331 Rockford Michigan Top Best Home Buys Oct 2011

Westbrook Realty Grand Rapids MI Real Estate

Contact Terry   616-292-7263

OUR FLICKR PHOTOSTREAM

Why Pricing Your Home is Soooo Crucial to Getting Top Dollar

When we sit down with potential clients to list their home, there are so many issues

 and hot buttons to discuss.  Inevitably we come to the one where we really have to

agree  to get the home sold quickly and for the most money. 

                 P-R-I-C-E

Most homeowners want to start high and then come down – if they have to – to sell.

Of course, they are hoping their home is an exception, it will sell for more than the

market value of all the other homes in the area.  We see this over and over again.

If you don’t price your home within the price bracket it will eventually sell for, you

 are hurting your chances of selling it for top dollar.  If you price your home correctly,

You are not giving away money!!  

 

 

 I repeat, YOU ARE NOT GIVING AWAY MONEY. 

 

This phantom money that you think you might get if the one person comes along

who will do anything, pay anything to own your “special” home does not exist. 

Let me repeat that  –

The uneducated buyer with money falling out of their pockets, sprinkled in fairy dust,

 so you can make the money you would like to out of your home sale —–

                   DOES NOT EXIST!!!

You are not letting go of money, you are letting go of the dream scenario where you

get the price that is 25-30% over market value.  We have seen literally thousands of

home sales and it just isn’t going to happen.

What will happen, is your home will be posted on the MLS, online, many places where

buyers can look at it.  Buyers then compare your price to others, and say, why would

I buy this house??  There are 10-15 others I can look at that are competitively priced

and look great.

 

 Then….  they are gone. 

 

They don’t come back and revisit your home as an option. Other homes are new on

the market to consider. Your home has been rejected as: too expensive, too

much work, not what they are looking for.

 

Buyer Activity on Listed Homes

Buyer Activity on Listed Homes

 

The charts above illustrate the buyer trends we tell our sellers  about.  These

 charts of buyer activity are on actual listings that are currently listed by us.  

 You can see that the first month is usually the only month that gets

high traffic.  

Some of our sellers will listen, most don’t.

Sadly, two, six, eight months later, we are still trying to get them to agree to

 the price they should be listed at, if they want their home to sell.  Chasing this

downward price spiral is not the best way to get top dollar from your home. 

 When it first hits the market it has the most exposure and best chance of getting

 the best price!

 Have questions about pricing your Grand Rapids home?

Contact me directly at 1-888-240-1968 ext 0

Grand Rapids Ada Real Estate ~ Five Star Real Estate

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